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Why Aldershot



A unique time for Aldershot

Aldershot is going through a distinctive time of change, with millions of pounds being invested to make it a better place to live, work and do business.

The town has recently celebrated the opening of the £65 million Westgate Leisure Park, with a further £4 million being invested in other town centre improvement projects.

The ambitious Wellesley housing development, started in 2014 will create up to 3,850 new family homes - just a stone's throw from Aldershot town centre.

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The Shopper

Families with solid incomes and aspiring singles

Aldershot is home to a young, vibrant and affluent population. Families with young children and solid incomes make up more than 34% of the area's catchment demographic.

Nearly 500,000 people live within Aldershot's catchment area, with 28% coming from two of the most affluent MOSAIC demographic classification groups: 'Alpha Territory' - people with substantial wealth and 'Professional Rewards' - experienced professionals with financial comfort classifications.



Our population is changing

The Wellesley housing development will increase the population by 10,000 'New Homemakers' and 'Careers and Kids' (MOSAIC demographic classification) with solid incomes over the next few years.

From 2015 onwards the Aldershot Garrison increased, with an extra 750 soldiers and their families settling in the area.

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A flourishing place to work and invest

With nearly 56,000 sq.m of retail floor space (Goad Centre Report 2007), and an average rent of £45 per sq.ft, Aldershot is classified as a Metropolitan Town.

1,100 businesses already call Aldershot home, including dozens of national and multi-national companies. The town centre supports a diverse range of independent businesses, restaurants, cafes and national retailers.

Rushmoor Borough council supports new and small businesses by offering two rate relief schemes.

Businesses come to the town for the many opportunities it offers as a result of its location, its excellent connections and its competitive rents.

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Accessible to city, countryside and coast

Aldershot is a 45-minute train ride away from London, as well as being less than an hour's drive from the coast and national parks.

The town has quick and easy access to the M3, M25 and M4 corridor and is only a short drive to Gatwick and Heathrow airports. The UK's premier business airport, TAG Farnborough - home of the famous Farnborough Airshow, is also on the doorstep.

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Attracting people to our town

We firmly believe driving footfall into Aldershot town centre is key to its success. To support this, we organise a full programme of town centre activities, suitable for the whole family, to encourage residents to shop locally and to boost visitor numbers to the town centre.

Town centre stakeholders are helping to develop Aldershot's brand as a family-focused town centre both inside and outside the area.

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Sports, arts and culture in abundance

Thanks to the town's military heritage, Aldershot's sporting facilities are second to none.

Aldershot boasts two live entertainment venues, a bowling alley, cinema, ski centre, pools complex, lido, beautiful parks and two nature reserves.

The Westgate Leisure Park offers a Cineworld cinema, eight restaurants including Pizza Express, Nando's, Frankie and Benny's and Prezzo, a Travelodge hotel and Morrison's supermarket.