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Future

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A number of unique opportunities are coming together to create a new and exciting future for Aldershot's retailers and businesses.

More than 10,000 new residents

Town Painting Over the next decade, Aldershot will welcome more than 10,000 new residents to the town, boosting retail and business opportunities.

The new Wellesley housing development, also known as the Aldershot Urban Extension, will offer up to 3,850 new homes, from one-bed flats to five-bed houses, filled with people offering new talents and skills to the local community and economy, as well as increasing Aldershot's customer-base.

The multi-million pound development is rejuvenating 150 hectares of former army land to the north of the town centre, one of the biggest brownfield regeneration schemes in the south east. The development won the 2014 Planning Permission of the Year at the Planning Awards.

The first 500 homes were completed by the middle of 2015, supported by schools and leisure facilities. For more information, see the Wellesley development website.

At the same time, £100 million is being invested in the Aldershot Garrison, which will see an additional 750 army personnel and their families settle in the area.

 

Increasing Aldershot's shopper population

The Wellesley development will result in the town's shopper population increasing to approximately 62,530 shoppers and moving the town up the national ranking table to 226th place.

 

Regenerating Aldershot town centre

The council has created a comprehensive regeneration programme, which pulls together Aldershot's key stakeholders and focuses on the immediate future of the town. This work includes improving:

· Access and the environment

· Leisure activities and the evening economy

· The retail offer and economic future

· Image and perceptions

 

Aldershot Town Centre Prospectus

Prospectus Displays a larger version of this image in a new browser windowIn January 2016, Members of the Cabinet approved the Aldershot Town Centre Prospectus.

The document outlines a new vision for Aldershot based around a revitalised family friendly town centre proud of its history and Victorian heritage with new homes, public spaces and leisure facilities including a transformed Princes Hall.

Four key sites are prioritised for development in the document including The Galleries, the Princes Hall and police station area, Aldershot railway station and empty buildings in Union Street round to the High Street including the former Marks and Spencer store.

For further information and to view a copy of the prospectus please Rushmoor Borough Council's Improving Aldershot Town Centre webpage.  

 

Confidence in Aldershot - our work to date

Town centre improvements (Activation Aldershot Works)

In 2015, public space improvement works were carried out in Aldershot town centre to smarten and improve the welcome for shoppers

The work was funded by Rushmoor Borough Council, Hampshire County Council and, in part, by the Growing Enterprise Fund.  The fund was established by Enterprise M3, the Local Enterprise Partnership for the M3 corridor to kick-start infrastructure and other projects that will drive economic growth.

The works to improve the public space in Aldershot town included:

Wellington and Union Street

  • New sections of paving in Union Street
  • Putting in new trees, additional seating and bins
  • Upgrading the street lighting
  • Working closely with South East Water who upgraded all the pipelines at the same time

Court Road and Wellington Street

  • New footpaths
  • Planting new trees
  • Creating an amphitheatre stairway from the High Street car park to take shoppers through to the town centre
  • New secure cycle storage and shelter for the taxi rank

Barrack Road and Grosvenor Road

  • Improved links from the Westgate Leisure Complex through to the town centre with wider pavements and more new trees
  • Paving styles that reflect the heritage of older parts of the town - through to the contemporary style of Westgate
  • Removing the right turn into Grosvenor Road

The work also created better links between the town centre and the new Wellesley housing development to the north of the town centre.

Shop Front Improvment Scheme

In 2015, we invited landlords and retailers in Aldershot town centre to apply for grants up to £10,000 to help with the cost of shop front improvements. 

We received 36 applications from businesses, which were considered by members of our Cabinet.  Eight applications were approved for funding with a further seven recommended for approval subject to further work.

More information about the programme of works can be found on Rushmoor Borough Council's website.

 

Westgate Leisure Park

Westgate The £65 million Westgate Leisure Park opened in the town centre in October 2012. The complex is made up of eight restaurants, including Frankie and Benny's, Pizza Express, Prezzo, Nando's and Mimosa, a seven-screen Cineworld cinema, a Morrison's supermarket and a Travelodge hotel.

The scheme was forward-funded by Legal & General Property and developed with all the units pre-let.

Pedestrian-friendly town centre

During 2012, one of the town's main transport routes, Victoria Road, underwent traffic and environmental improvements. By limiting vehicle access to the central part of the road and diverting traffic, the area has become more pedestrian-friendly and open for shoppers.

Programme of events

We have boosted the town's programme of events so that on average, there are now around 20 events throughout the year. Each event focuses on bringing people into the retail core. We have a variety of large and small events including children's farms, a one-day music festival, Christmas lights switch-on, car shows, summer concerts and more. Take a look at the Aldershot Town Centre Facebook page for more details.

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